If you want to price a Service as “Cost + Markup” rather than assigning to it a set price (Marketbased pricing), specify the markup in the Markup… field of the Service setup window.
Printer’s Plan calculates the markup amount by multiplying the markup percentage by the cost of the Service in the job. Then it adds the Markup amount to the cost to calculate the price of the Service.
Markup Amount = Cost * Markup / 100
Price = Cost + Markup Amount
To use Market pricing instead of “Cost +” pricing, please see options in the Price field.
In the Markup… field, you can assign one of three options: No Markup, Constant Markup, or Variable Markup.
|No Markup||Enter 0 (zero). If you assign zero as the markup percentage, Printer’s Plan uses the cost of the Service as the selling price.|
If you assign a number higher than 19, such as 30, Printer’s Plan uses this number as the markup percentage for this Service regardless of the cost and quantity of the Service in the job.
• Numbers 1-19 are reserved to define Variable Markup Levels (see Variable Markup below). Therefore, for a constant markup percentage of 19 or lower, see the Note paragraph in “Markup Table”.
• When you assign a markup, do not add the percent (%) sign. Even if you do, Printer’s Plan will remove the sign.
If you assign a number 1-19, such as 3, Printer’s Plan reads the markup percentage from the specified row, such as Row #3, of the Markup Table.
Use the Markup Table when you want to lower the markup rate as the cost of the Service increases (variable markup). Decreasing the markup rate at higher costs allows you to become competitive at higher quantities.
NOTE: To assign a markup percentage of 19 or lower to a Service, assign the markup percentage in the Cost 1 column of the table and assign the Row number to the Markup… field of the service (as in 15% in Row #10 above).
TIP: If you use one constant markup percentage, such as 25%, for a number of Services, assign 25 to a row in the Markup Table, and then enter the row number in the Markup... field of the Services. This way, you only need to change the markup% in one place as opposed to changing it separately for each Service.
EXAMPLE: If you mark up your Folding services by 25%, assign 25 to the first column of a row (example: row #8 in the Markup Table above). Then, assign this row number (8 in our example) to the Markup... field of all the Folding services. When you want to increase your Folding services markup rate by 2%, you only need to change the number in this row (25 to 27 in row #8). Then, the markup rate of all your Folding services will have been increased to 27%, saving you the time you would have spent if you changed the markup of each individual Service.
Fields of the Markup Table
|Cost Breaks --> $||The amounts in this row represent the Total Cost of a Service of a Job Item—not the Quantity or the Item Cost.|
The Markup Table contains 19 rows. This means that you can create up to 19 different markup combinations (levels).
If you enter a number 1-19 in the Markup... field of a Service, Printer’s Plan looks at the Markup Table and reads the markup % from the row indicated by the number.
|Markup Description||You may leave this field blank or enter a description as a reference for yourself. This description is not used anywhere else and does not affect the markup or price of the Service in any way.|
Enter markup percentages at cost breaks.
|Note...||You can enter date-stamped notes to record your modifications to the Markup Table or for any other reason. The notes will stay until you clear them by clicking the Clear button. You may enter an unlimited number of notes, each with unlimited length.|
|Print Icon||You can print the Markup Table by clicking this icon.|
Markup Fields of a Paper Service
A Service created in the Paper category has three markup fields: One for Offset Printing jobs, one for Digital Printing jobs, and one for jobs where there is no printing (paper is blank). (All other Services have only one Markup field.)